HONOURING THE LEGACY. FUELING THE FUTURE.
CRADLE OF CHAMPIONS.
Some of the greatest names in Bulgarian football have come through the club’s academy and first team.
ROADMAP:
INFRASTRUCTURE & GROWTH PLANS
STADIUM RENOVATION PROJECT
Capacity: Approximately 18,502 seats
Location: Central Sofia, in the heart of Borisova Garden – one of the city’s largest and most beloved parks
A New Home for Champions – Smart, Sustainable, Spectacular
Modern, Green and Ready for Europe
Designed to be one of the most modern stadiums in the Balkans
Fully compliant with UEFA standards, ready to host European matches and international tournaments
Built with eco-friendly materials, solar integration, smart energy management, and waste reduction systems
Smart tech, connected to a mobile app for real-time info, digital ticketing and fan interaction
More Than a Stadium
A landmark destination for both sports and lifestyle events in Sofia
Expected to become a cultural and commercial hub on matchdays and beyond
Sets a new benchmark for sports infrastructure in Bulgaria
The Ultimate Fan Experience
Interactive Museum: A fully immersive journey through CSKA's legendary history, modern hi-tech design, multimedia exhibits
Modern Fan Shop: Spacious, stylish, and tech-driven retail space for all age groups
Fan Plaza: A vibrant open-air space for pre-match festivities, sponsor activations, food trucks, and live entertainment
Dedicated Kids’ Sector: A safe and exciting area for young fans with themed activities and mascot`s games
NEW TRAINING GROUND
A European-Class Facility Built for Excellence
Elite Infrastructure
Four natural training pitches, including a full-length stadium-standard pitch with 1000-seat stands for CSKA II home matches
A closed multi-sport hall supporting year-round training and diverse athletic development
A modern gym equipped for elite performance, strength, and conditioning
Built Around Recovery & Innovation
A state-of-the-art recovery and rehabilitation center
Creative Lab for video analysis, data tracking, and innovation in performance and tactics
Dedicated space for sports science, nutrition, and analytics
Professional Environment On & Off The Pitch
Two on-site restaurants:
One for players and staff with tailored nutritional menus
One open to the public to foster community connection
Private, secure environment built to support first and second teams year-round
Designed to meet the standards of top European football institutions
Academy Development
Shaping the Future – A National Talent Engine
Location: Sofia – well-connected by metro and public transport, providing easy access for families across the city
Comprehensive Football Infrastructure
Two 11v11 full-sized pitches, one 9v9 pitch, and two small-sided fields for younger age groups
Covered indoor football hall to ensure year-round training, plus a separate dedicated futsal court to develop technical skills
Stands for parents and fans, creating a true matchday atmosphere even at youth level
Beyond The Pitch - A Complete Academy Campus
Boarding school and dormitories for out-of-town and international prospects
Conference and seminar rooms for coach education, player learning, and community programs
Modern gym and recovery zone designed for youth-specific strength and injury prevention
Academy restaurant welcoming players, families, and guests - promoting a sense of belonging and community
Official Academy Fan Shop located in the main building, featuring exclusive merchandise collections tailored for youth players and their families, such as:
MothersTeam – Stylish fanwear for proud CSKA moms
Future Stars – Youth-focused kits and accessories for academy players
Family Package – Matching sets and bundled discounts to promote whole-family support
Strategic Mission
One of CSKA’s highest priorities - a project built to attract and nurture the best youth talent in Bulgaria
Developed according to modern European academy standards to prepare players physically, tactically, and mentally
Strong integration with the first and second teams, creating a clear pathway to professional football
Aiming to produce players ready for the international stage, both club and national level
HALF A BILLION REASONS TO BELIEVE IN THE RED RENAISSANCE
THE INVESTMENT & TRANSFORMATION
Strategic Investment Overview
Total projected investment across the stadium, training ground, and academy:
→ 500 million BGNThis is one of the largest private sports infrastructure projects in Southeast Europe
Fully funded by CSKA’s ownership as part of a long-term vision to elevate the club to elite European standards
STADIUM TIMELINE OF DEVELOPMENT
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2025
Construction
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2026
Opening
TRAINING GROUND TIMELINE OF DEVELOPMENT
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2025-2026
Phase 1
Completion of all training pitches, including the main pitch with 3,000 seats
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2026-2027
Phase 2
Start of full team operations for the first and second teams with initial support infrastructure
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LATE 2027
Phase 3
Delivery of the complete performance campus:
Gym, recovery center, restaurants, sports hall and the Creative Lab
ACADEMY TIMELINE OF DEVELOPMENT
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2026
Phase 1
Completion of all training pitches, allowing the academy teams to begin full football operations
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2027
Phase 2
Finalization of the full campus, including the boarding school, administrative center, gym, sports halls, and fan-access areas
Impact on Performance
With elite infrastructure and a performance-first environment, CSKA is positioned to consistently challenge for domestic titles and qualify for European competitions
Improved Sporting Results
The new academy and training center will allow for faster, more complete integration of youth talents into the first team
Player Development
Facilities and conditions that match Western standards will help retain key players and attract international talent
Stronger Squad Retention
COMMERCIAL GROWTH PROJECTIONS
From Revival to Revenue – Building the CSKA Brand
FAN BASE GROWTH
The transformations mentioned above position CSKA as not only a football club but a national symbol of ambition, pride, and progress.
The transformation is designed to deliver a world-class football experience - on and off the pitch
Digital fanbase projected to double within five years, driven by greater visibility, content, and fan interaction
Fan base growth is a direct result of improved team performance and modern infrastructure like the new stadium, academy, and digital tools.
New features like the Fan Plaza, Kids' Sector, and interactive museum will deepen emotional engagement, especially among families and young supporters.
Matchday attendance is expected to grow by 50-70% within the first two seasons after stadium launch
Special community outreach, school programs, and academy engagement will expand the fan base across Sofia, Bulgaria, and the global diaspora.
Merchandise & Jersey Sales Forecast
YEAR-BY-YEAR PROJECTION
Starting from 8,000 orders in 2025/26, and a plan for 15,000 jerseys sold in the milestone 2026/27 season with the stadium opening
Continued strong growth in 2027/28 and 2028/29 as academy and training center go live (20-25% increase/yearly)
5-year sales forecast:
→ Over 60,000 jerseys sold
New Distribution Channels
Opening of three official fan shops in Sofia:
One flagship store inside the new stadium for matchday and non-matchday sales
One interactive, experience-led store in central Sofia
One in the Academy Complex, targeting youth players and families
Targeting the Next Generation
Significant growth in youth merchandise through the academy, fan engagement, and community programs
Youth jersey sales expected to more than quadruple over five years
Growth supported by the Academy Fan Shop, which features family-focused collections tailored to young players and their families
High conversion rates expected from academy players, parents, and school outreach
Smart Sales Strategy
Bundles, loyalty promos, and personalization via the club’s mobile app
Integration with the fan experience, stadium visits, and academy pride to drive both in-store and online sales
CURRENT & FUTURE PROJECTS
Building More Than a Club – Creating a Modern Sports Ecosystem
DIGITAL TRANSFORMATION
Launch of the official CSKA mobile app, fully connected to the new smart stadium
Features include:
Digital ticketing and seat navigation
Exclusive matchday content and alerts
Merchandise promotions and loyalty rewards
Interactive fan experiences using real-time data
PERFORMANCE & PLAYER DEVELOPMENT
Establishment of a dedicated Sports Science Department & partnering with universities and startups to drive player performance and health through data, recovery protocols and injury prevention.
CREATIVE LAB
A high-tech media studio located within the training ground facilities, equipped for:
Professional video production: match promos, player interviews, feature content
Graphic and motion design: jersey launches, animated content, digital campaigns
Brand storytelling: photography, sponsor integration and digital content assets
Designed as a creative community space, the Lab will also include:
A social zone with table football, mini games, and interactive setups
A place for players, academy talents, fans, and content creators to collaborate and share ideas
Occasional youth media workshops and digital activations
COMMUNITY & SOCIAL IMPACT
The CSKA Foundation is already active and making a difference:
Organised multiple charity campaigns and fundraisers
Donated thousands of BGN to causes including children's education, rehabilitation for kids with disabilities, financial help and resources to underprivileged communities
Serves as a bridge between CSKA and the community, reinforcing the club’s role as a national symbol of solidarity and care
School Engagement Programs:
School visits, junior tournaments, and fan education initiatives
Talent scouting at grassroots level
Emotional connection with the club from an early age
EXCLUSIVE OPPORTUNITY FOR CSKA’S JERSEY SUPPLIER
More Than a Logo – A Legacy Partnership
NAMING RIGHTS POTENTIAL
Unique chance to acquire naming rights for:
- The new CSKA Stadium – a national icon in the heart of Sofia
- The Academy Center – the most modern youth development hub in the region
- The Training Ground in Pancharevo – a future benchmark for elite performance
BRAND VISIBILITY
Prime exposure through match kits, stadium LED boards, press backdrops, and all official media
Featured in European matches, national derbies, and international tournaments
Extensive reach through CSKA’s digital channels, growing fanbase, and diaspora communities worldwide
CO-BRANDING OPPORTUNITIES
Collaborative marketing campaigns featuring:
- CSKA legends
- Youth ambassadors from the academy
- Lifestyle content around CSKA fans, families, and culture
Exclusive limited-edition kits, fan contests, and brand activations both online and on-site
EMOTIONAL BRAND ASSOCIATION
Align with tradition, pride, and ambition – values deeply embedded in CSKA’s identity
Become part of the club’s revival story and a symbol of Bulgarian football’s future
Join us in writing the next great chapter of CSKA - where legacy meets the future.
